Health promotion is a term that has been applied to a wide range of approaches to improving health of people, communities and populations. But whatever the particular focus of health promotion work, health promotion needs to be grounded in firm principles and philosophy.
Health promotion staff work at a number of levels from face to face contact with individuals, groups and communities to more strategic work such as policy development. The work is much more than simply advising or persuading individuals to make lifestyle changes and includes:
Organisational Development - developing organisations to be more health promoting e.g. in schools, workplaces and hospitals
Community Development - developing communities to be more health promoting e.g. neighbourhoods, cultural communities and communities of interest
Strategy Development - developing a strategic approach to improving health and ensuring that local, regional and national policies that can affect public health do so in a health promoting way
Personal Development - developing the personal, emotional, and social skills and abilities of lay and professional people in order for them to maximise their own health and build a health promoting capacity for those around them
Partnership Development - developing partnerships with key people, communities and organisations who can affect or influence public health, and to enable these partnerships to be better able to promote health
Health Information - developing ways of providing appropriate and accurate information about people's health, what social and behavioural factors can affect their health, and what can be done to improve health
Project Management - managing specific health promoting projects in order to ensure they are ethical, effective and efficiently delivered
Health promotion specialists work in a range of locations like
communities, health centres, local authority buildings, hospitals,
offices, and sports and fitness centres.
You are likely to work a normal working week from Monday to Friday but for some posts there may be out of hours working.
To enter and train as a health education/promotion specialist or
officer you will usually need a first degree or equivalent in the
field of biological, social or behavioural sciences or a relevant
masters degree. You may also enter with a professional
qualification and experience (in such fields as nursing, health
visiting, teaching, environmental health, social work or
To gain a health promotion post, it is therefore often the case that employers are looking for someone with some experience in the type of work involved. For new people into the profession, it is advisable to undertake some form of voluntary work as one way of gaining this sort of experience. Talk to a health promotion worker in your local area.
Within a year or so of starting a job as a health promotion practitioner, you would be encouraged to undertake a postgraduate qualification in health promotion.
Some posts are of a more 'hands-on' nature and involve working with the public in topics like smoking cessation, healthy eating and exercise or sexual health. These posts may or may not require a postgraduate qualification in health promotion.
More senior practitioner posts are those which take responsibility for projects or other staff, or work at a more strategic level. These posts would very likely require you to have the postgraduate diploma or MSc in health promotion or health development.
There are also opportunities to work in other related roles such as health trainer, nutritionist and dietitian.
Health promotion specialists must be able to:
They must also:
Postgraduate courses are available at a number of higher education institutions (HEIs). Contact your nearest HEI or for details of courses, or contact the Health Learning and Skills Advice Line 08000 150 850.
Salaries depend on the employing organisation (primary care organisation, hospital etc) and the level of strategic leadership at which you are working. For information on pay in the NHS, please click here
For further general information about health promotion, please
contact the following organisations:
Royal Society for Public Health
John Snow House
59 Mansell Street
Tel: 0207 265 7300
The Institute of Health Promotion and Education
Professor A S Blinkhorn,
University Dental Hospital,
Higher Cambridge Street,
The Faculty of Public Health
4 St Andrews Place
Tel: 020 7935 0243
Fax: 020 7224 6973
Skills for Health
Telephone: 0117 922 1155
Fax: 0117 925 1800
Health promotion specialists are a part of the wider team of staff working in public health. For more information about opportunities in the public health arena, visit the PHORCAST website.